Why Is Content Syndication Important?Ĭontent syndication is rapidly becoming a serious growth tool for publishers, given that it can both boost content engagement as well as SEO performance through backlink generation.Ĭontent syndication networks provide a way for existing content, especially evergreen content, to be reused in another space, saving time, money and effort. On the other hand, Google penalizes duplicated content and publishers could see their content slide down the search engines results page (SERP) rankingsĭespite the risks, syndicated content is still a strategy worth pursuing, given the potential audience traffic and lead generation upside, as long as publishers minimize the risk.įor those just beginning to explore this space, check out our detailed guide on content syndication SEO to understand more about the process, its benefits and also its pitfalls. On one hand, content syndication can help achieve greater visibility and generate additional backlinks that increase traffic to the site and convince Googlebot that a site is reputable. To a content creator, syndicating content can be daunting. It goes through an entire lifecycle of being published, shared, updated and - in many cases - being republished via content syndication platforms. "The soul of a website is the content, but it gets narrowed down to a box.Content, once published online, rarely remains rooted to the same spot. but at the same time we have engineered out the soul," McCue said today. "As an industry, we are good at using data to look at every square inch of the screen and maximize it for clickthrough. Content is instantly refreshed and curated by you or your friends via social feeds like Facebook, Twitter or Instagram.
Readers can literally "flip" through media content page by page as if they were thumbing through a print magazine or a personal journal-except Flipboard is like a living, breathing publication that changes over time. Google is also rumored to be developing its own social-magazine app under the name "Propeller."įlipboard is social, it streams, and it scales. Competitors include Zite, recently scooped up by CNN for an estimated $20 million, Pulse, Evri and AOL's Editions, which launched in early August. With $60 million in venture funding, the one-year-old Flipboard has rapidly become the touch-tablet app to beat.
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